About Us

Apple Central Siam Discovery | our first store opened in 2000

Apple Central Siam Discovery | our first store opened in 2000

We have passion in Apple product and Lifestyle Technology product. We believe that all of our products will be a part of customers’ lifestyle to become smarter and more creative. We are dedicated not only to the selection of products from all over the world, but we also provide you with a great service every time you visit us. At present, our stores have 30 branches located in Bangkok and other provinces with more than 1000 products and over 100 brands from around the world.

iStudio Central Embassy | Opened 19 june 2015

iStudio Central Embassy | Opened 19 june 2015

Ai_ Siam Discovery | our latest store opened on  21 October 2016

Ai_ Siam Discovery | our latest store opened on 21 October 2016

About Us

We started the business since 2000. We sell Apple products and we are Apple Premium Reseller under brands

  • iStudio by copperwired
  • iBeat by copperwired
  • Ai_


Our brands have clear outstanding of being a lifestyle brand that does not only reflects our image through the product but we also pay close attention to the small details of shop locations, shop design, product layout, including shop atmosphere because we would like you to be happy while being in our shops.

Every time you walk into our shop, besides, enjoying the test of using iPhone, iPad, Mac, Apple Watch or other Apple product including accessories, you will also meet our tram who is fond of Apple products like you. They are ready to share interesting stories, suggestions, product options and applications with you so that you can select a product that is most suitable to you. For us, we would like our shop to be a place where Apple products lovers can visit and share good things together.